Basic Fun!

Digital Marketing Graphic Designer - Internship (September 2020 - January 2021)

Digital Marketing Graphic Designer / UI Designer (June 2021 - February 2023)

Multimedia Graphic Designer

February 2023- Present

• Collaborated with the Digital Marketing team on social media and campaign collateral.

  • Created social media content for the Basic Fun! social media accounts. All 10 accounts feature 30+ brands such as Care Bears, Tonka, Lite Brite, and My Little Pony.

  • Social media content was created around trends and brand awareness to promote the toys. This included graphics, photography, and videos.

  • Assisted in managing and scheduling social media content based on current trends research and brand-requested spotlights.

  • Managed and designed mailers for various campaigns promoting newly released toys to be featured on various influencer social media accounts.

  • Designed mailers and other promotional accessories.

  • Managed vendor communication with outside printing companies.

  • Responsible for brand approval and timeline management on all campaigns.

  • Planned out the campaign's objectives and strategies alongside the Social Media Creative Director.

• Creative Directing and Studio production

  • Produced and directed various video content for social media, E-commerce Ads, and the Basic Fun! website.

  • Ideation, set design, directing, and editing.

  • Video content ranged from season-themed, trend-based, or promotional videos for social media and digital ads.

  • Videos were shared and supported by brands such as Hasbro and CloudCo Entertainment.

• Designed and overseed any E-commerce graphics needs such as

  • Rich Media for retailers in the US, Canada, and the UK/EU.

  • Amazon Storefront pages

    • Basic Fun!

    • Littlest Pet Shop

    • CloudCo Entertainment. - Care Bears

    • Walmart Storefront pages

• Worked alongside the digital marketing coordinator to plan out and create creative e-commerce Ads for various brands.

• Managed creative for the Basic Fun! website

  • www.basicfun.com

    (Redesigned the site from an older version, 2023)

    1. Designed wireframes and prototypes alongside the digital marketing team's feedback.

    2. Redesigned consisted of creating engaging banners, icons, and interactive elements.

    3. Designed strategic page layout designs and site structure and layout.

• Littlest Pet Shop Creative Content

  • Managed all creative content for all social media platforms.

  • Designed both print and digital ads for the relaunch of the brand.

  • Worked alongside the digital marketing team, brand team, and outside developers on the new website project. www.littlestpetshop.com

  • Managed social media campaign creative projects.

  • Created and assisted in event prop design for LPS CON and NY Toy Fair.

Champion Porsche

Photo Editing and Graphic Design Internship

May 2019 - July 2019

• Assisted with photoshoots in the warehouse.

• Edit photos to be uploaded to the Champion Porsche website.

• Assisted with production setup for photoshoots.

• Worked alongside the Senior Graphic Designer on social media and advertisement projects.