Littlest Pet Shop - Series 3 - Storytelling Part 1 &2
This campaign was launched in support of the 3rd series of Littlest Pet Shop. The overarching theme for series 3 was storytelling. This influencer campaign was designed to be an inspiring and exciting unboxing experience. The mailers included several items from the new series along with a custom notepad and a custom 3-panel mini backdrop for them to use as directed to create mini stories with the pets.
Littlest Pet Shop - Series 3 - Storytelling Part 1
This campaign was launched in support of the 3rd series of Littlest Pet Shop. The overarching theme for series 3 was storytelling. This influencer campaign was designed to be an inspiring and exciting unboxing experience. The mailers included a full set of single packs from the series. Along with the product, they were given a custom 3-panel mini backdrop for them to use as directed to create mini stories with the pets.
Littlest Pet Shop
This campaign was launched in support of the comeback of the Littlest Pet Shop brand with series 1. The mailer contained a display shelf for the four pets that were included as well.
Littlest Pet Shop - Bobble to the Beat
This campaign was launched to support the new song “Bobble to the Beat. The mailer was also used to campaign for the NYC Macy’s x LPS event where the song was debuted. The mailer contained several sets of pets that related/easter eggs to the NYC event.
Littlest Pet Shop - Bobble to the Beat
This is the inside of the mailer for Littlest Pet Shop - Bobble to the Beat. The background elements were chosen specifically to represent easter eggs hinting at the upcoming NYC Macy’s x LPS at the time. Celebrating the launch of the new song for the brand.
My Little Pony 40th Anniversary
This campaign was launched to celebrate the 40th anniversary of My Little Pony. This campaign included new products and reimagined products. The mailer was made to hold the plush pony as a carrying case designed to represent a horse stable.
Littlest Pet Shop - Series 3 - Storytelling Part 2
This campaign was launched in support of the 3rd series of Littlest Pet Shop. The overarching theme for series 3 was storytelling. This influencer campaign was designed to be an inspiring and exciting unboxing experience. The mailer included several items from the new series along with a custom notepad for the influencers to use as directed to create mini stories with the pets.
Lite Brite x Stranger Things
This campaign was launched in support of the new season of Netflix's original series, Stranger Things, season 4.
Littlest Pet Shop - Roblox
This campaign was created to support the Littlest Pet Shop Roblox game and the Series 2 launch of the brand. The mailer contained a display/storage shelf for 6 single-blind pet boxes and a playset. The front of the mailer was artwork directly from the Littlest Pet Shop Roblox game showing the playset and when the fan opens the mailer they are revealed the actual LPS playset product.
Littlest Pet Shop - Roblox
Inside the mailer for Littlest Pet Shop - Roblox.